The profit of Facebook increased to 186%


For the last time Facebook increased its profit to 186%.

From April to June in 2015 Facebook increased its earnings to $2bn from $719.

Previously its revenue was expected to be $5.8bn. The company beat all the expectations and brought $6.4bn of earnings.

According to chief executive Mark Zuckerberg the growth in video pleased the company.

bd7f5bdfb705cb8c5a04c5b46b265383f4dc02a6There was another good quarter for the company. “We’re particularly pleased with our progress in video as we move towards the world where video is at the heart of all our services,” he said.

The social giant increased its shares by nearly 7% in after-hours trading.

Facebook experimented with video and rolling out new platforms of advertises for mobile ads. The business of the company encouraged.

In the second quarter Facebook increased its revenue to 84% from mobile advertising, while last year its revenue was 76% from mobile advertising.

The key measurement for advertisers if the number of users who are active every month. As of 30 June 2016 this number increased by 15% to 1.71 billion.

For example in that period MAU of Twitter increased by just 3%.

For the first time the company’s earnings for the daily users increased to one billion. People spend more time on the site every day.

There appeared new services such as photo and video-sharing on Instagram.